#GivingTuesday – a day to do good for charity
Three years ago a new date arrived in the UK calendar – #GivingTuesday. Billed as the antidote to Black Friday and Cyber Monday, it may well feel like yet another American adoption - but hidden amidst the online hype, there’s an altruistic message that chimes with many Britons.
The UK is the 8th most generous country in the world and the top country for giving in Europe*. Last year, as a nation 61% of us gave a combined total of £9.7 billion to charity and November was the month when donations peaked, probably largely to do with the fact that major campaigns such as Children in Need, the Poppy Appeal and Movember all culminate at that this of year. Incredibly of this £9.7 billion, just 3% is given to the arts.
Here at the CBSO, like every other charity, giving is a vital part of our future. Since 2010 public funding has decreased by a total of £1.81 million in real terms, which has resulted in a concerted effort to redress the balance and become less reliant on public money. We are succeeding in this – over the same period our fundraised income has increased from £700,000 to £1.45 million, made possible by over 2,000 generous members, donors and sponsors, plus countless more who have contributed in the past.
Large national campaigns like #givingtuesday help to raise the profile of charity. As we approach the festive season, spare some time to think about giving to the charity, or charities, that you love and if that charity has ever been the arts or indeed the CBSO, thank you!
*CAF World Giving Index 2016 and UK Giving Report 2017