Two members of the CBSO Campaign Board generously committed to match any donations and new and upgraded memberships pound for pound, up to a total of £100,000. In the month since our centenary celebrations on 10 November, we have raised over £80,000!
The Sound of the Future is a five-year, £12.5 million fundraising campaign – launched in September to mark the CBSO’s centenary – which will ensure the orchestra’s recovery from the Covid-19 crisis and redefine its future for the benefit of everyone across Birmingham and the West Midlands.
Last month, we celebrated 100 years since our first symphonic concert on 10 November 1920, and launched this match-funding challenge in support of the campaign. A huge thank you to everyone who has donated, joined us as a member or increased their membership with us over the past month and had their support matched.
The Sound of the Future campaign is structured in two phases. The Recovery phase will ensure that we can deliver Covid-compliant concerts and life-enhancing work in the community as quickly as possible. These challenging times have thrown into focus music’s power to lift our spirits and bring us together. We have already begun filming concerts that can be viewed online in the comfort of your own home, and as soon as we are able to, will invite audiences back into the concert hall to experience live music once again. Our online music-making is already expanding our work in the community, for example through our Cuppa Concerts: At Home - a series of filmed concerts, specially designed for older people and care settings.
In the longer term we want to enhance the role we play in Midlands life to ensure our work is accessible and relevant to as many people as possible. So building on the Recovery phase, our Renewal phase will reinvigorate the way we work so that we can make an even bigger contribution to West Midlands cultural life in our second century.