The Sound of the Future

Our campaign for musical life in the West Midlands

To celebrate our centenary, we launched The Sound of the Future, an ambitious campaign to raise £12.5 million over five years. We've already raised more than £7 million which is helping to ensure the orchestra’s recovery from the Covid-19 crisis, and to redefine our future for the benefit of everyone across Birmingham and the West Midlands. During the campaign we also aim to secure 250 new legacy pledges to ensure the orchestra's longer-term future. 

The campaign has enabled us to continue enriching people’s lives with music despite the challenging circumstances and weather the pandemic in the best artistic and financial shape possible. It is structured into two phases:

  • At present, we remain in the Recovery phase working to ensure that we can deliver Covid-compliant concerts and life-enhancing work in the community as quickly as possible. With your support we continue to build solid foundations on which to rebuild our future and renew. As tough as the last 18 months have been for us all, this period – and the campaign - have been real catalysts for change. We emerge from the pandemic with fresh perspectives and a renewed commitment to redefining the future of orchestral music for the benefit of everyone across Birmingham and the West Midlands. 
  • Building on the Recovery phase, our Renewal phase will reinvigorate the way we work so that we can make an even bigger contribution to West Midlands cultural life in our second century.

"I’m so immensely proud of all the CBSO has achieved, and will continue to achieve over the life of this campaign. It’s in even better shape now than when I left! I’m in awe of your ambitious plans for the future and look forward to watching the CBSO offer inspiration and opportunity to everyone across Birmingham and the West Midlands." 
Sir Simon Rattle OM CBE, Former Music Director

Both phases of the campaign are structured around four key priorities. Our plans to realise them will continue to be refined as the Covid situation becomes clearer: